042: Pricing in Advance for Your Accounting Firm with Michelle Golden

09.03.2019 - By Accounting Marketing Doesn't Suck

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Tune in to hear Michelle Golden, owner of Fore LLC., business counselor and strategist, as well as a well-known expert marketer, talk about how pricing in advance is different from value-pricing (and why she bristles at that term), why defining the scope of every engagement is critical to pricing in advance, and why pricing for worth always involves an exploration of purpose with clients.

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