Pricing in retail still isn’t where it needs to be.

In this episode of The FODcast (and the launch of Season 8), we sit down with Meghan Stabler (Co-Founder and CMO at AI-driven, contextual pricing platform alentr) to explore why pricing remains one of the most complex and underdeveloped areas in digital commerce.

Drawing on her experience as former SVP of Global Marketing at BigCommerce where she helped scale the business through to IPO, Meghan shares a clear and practical perspective on the gap between performance metrics and pricing strategy - and what businesses need to rethink.

We cover:

•  Margin vs conversion - why strong performance doesn’t always mean pricing is right
•  The reality of discounting - easy to implement, harder to sustain
•  AI in pricing - where it adds value and where it still falls short
•  Static vs dynamic models - why many businesses remain reactive
•  Pricing guardrails - protecting margin while staying competitive

If pricing is still being treated as a periodic review rather than an active, strategic lever, this is a conversation worth your time.

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#FODcast #DigitalCommerce #Retail #PricingStrategy #AI #eCommerce

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