Pricing is a huge pain point for creative entrepreneurs. In this episode, we are talking about pricing mistakes creative entrepreneurs are making that are keeping them overworked and underpaid. 

Many of the pricing mistakes people are making come from the same root issue: you think pricing drives your sales. I can understand why you think that pricing drives sales. Oftentimes when people say they don’t want to work with you they say the reason is money. 

But, if people walk away from working with you based on price, it’s probably not because you chose the wrong price. It’s likely because you have a problem with your marketing.

Believing that pricing drives sales lead creative entrepreneurs to charge less for what they do and continue to be overworked and underpaid freelancers instead of thriving entrepreneurs.

Here are the four mistakes we talk about on the episode:

Mistake #1: Pricing based on what other people charge
Alternative #1: Pricing based on your own revenue needs

Mistake #2: Pricing based on your own time and effort
Alternative #2: Pricing based on the value you create for your clients

Mistake #3: Using discounts to drive sales
Alternative #3: Using bonuses and add-ons to drive sales

Mistake #4: Creating mini-packages to drive sales
Alternative #4: Focus on selling your signature service

Links & References

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