Most enterprise data leaders can build a data product. Far fewer can sell one.

In this episode, we unpack the commercial reality of bringing data to market. Subscription is the default, but often the worst fit. and procurement was never designed to buy data products in the first place.

We cover:

• Why cost plus pricing is very very wrong
• The three pricing models that actually work: subscription, usage based, and outcome pricing
• Packaging as three decisions: unit of consumption, unit of payment, unit of delivery
• Why your first buyer is rarely your best buyer and how to avoid building a bespoke product

If you're sitting on data assets and trying to work out how to turn them into revenue, this is the episode where strategy meets deal making reality.