How much are you willing to pay for a public benefit that you can’t pick up with your hands? Our guest this week is Daniel Phaneuf, Professor of Agricultural and Applied Economics at UW Madison. On last Monday’s 8 o’clock buzz, Dr. Phaneuf discussed his recent study on measuring the value people place on watershed quality. Today we have a chance to hear more about the challenges of putting a dollar value on things that are harder to quantify, and how that can inform environmental policy.

 

Image: Mississippi River, Iowa. National Park Service.

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