Is your pricing strategy the primary barrier to your startup's success? Maybe. In the Valley of Death, you can drive yourself crazy second guessing every assumption you've made about your business. To reclaim some sense of control, it can be helpful to explore how your pricing strategy reinforces, potentially undercuts your CORE WHY as a founder. You may not know the answer today, or even next week, but if you keep performing you can continue to build trust with your early adopters to carry you through to the solution.