Sebastien Bruyr, CCO at Odoo, is taking us along the dynamics that shaped one of Odoo’s most significant decisions: changing its pricing strategy to put value creation over money, allowing anyone to build a business for only 25$ a month. We explored how a pricing strategy evolves and how it can combine value creation, strategic growth, and international expansion.

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Concept and realization: Ludvig Auvens, Manuèle Robin, Cécile Collart

Recording and mixing: Lèna Noiset, Judith Moriset

Host: Olivier Colson