Pricing Strategies – How to Price a Product (E112)

* Paulina Masson* Founder of Shopkeeper

Bio:

Paulina is an Amazon seller and a founder of Shopkeeper. She calls herself a ‘numbers girl’. Her favorite topics are on optimizing profits, pricing strategies, cashflow management and ways to save on Amazon fees.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* https://shopkeeper.com* https://www.linkedin.com/in/paulinamasson/

Transcript:

Charles

(00:00):

In

this episode of the business e-commerce. I talked with Paula Masson about

pricing strategy. This is a business of eCommerce. Episode one 12. Welcome to

the business e-commerce, the show that helps eCommerce retailers start launch

and grow their e-commerce. Miss us. I'm your host, Charles [inaudible] and I'm

here today with Paulina Mahsan. Paulina is an Amazon seller and the founder of

shopkeeper. She calls herself a numbers girl. Her favorite topics are

optimizing profits, pricing strategies, cashflow management and ways to save on

Amazon fees. I started the show today to chat about how you can tweak your

prices to make more sales to eCommerce products. So, Hey Paulina, how are you

doing today?

Paula

(00:44):

Hey

Charles, thanks for having me on.

Charles

(00:46):

Yeah,

it's awesome to have you on. I love the topic of pricing strategies. I feel

like it's one of those things that once you kind of established it's a very

easy way of just increasing that profit margin on what you already have by like

just some strategies. It's one of those things, it's very easy to just

optimize. And if you're already getting X amount you can kind of squeak up to

more margin. So it's a very cool topic for retailers. How'd you, how did you

get into this? So you originally an Amazon seller, right?

Paula

(01:15):

Yeah,

I'm actually a software developer by background, so I am quite technical in

nature. So all technical people like the numbers and I'm one of them. And so I

liked math, I liked the calculus, you know, those types of things. And so I

became an Amazon seller first and then I decided to build this little software

for myself on the side that now became a successful commercial product called

shopkeeper. But while I was doing that, I researched a lot about different fees

that were not like explained. And I usually, if you get some fee charged on

Amazon, it's not explained anywhere very much.