Most businesses don’t struggle because of poor marketing - they struggle because they’re priced wrong.

In this episode of The Adonis Effect, we break down pricing strategies in marketing and why price is never just a number. Pricing shapes perception, signals confidence, and determines the type of customers you attract long before a sales conversation even begins.

Whether you’re a founder, marketer, or business leader, this episode will help you stop competing on price and start charging based on value. ✅

In this episode, you'll learn:

• Why pricing is one of your strongest marketing signals
• How price shapes perception, trust, and positioning
• The hidden cost of underpricing and discounting
• Why higher prices often convert better than lower ones
• The psychology behind value-based pricing
• Common pricing mistakes that stall growth
• Practical ways to price with confidence - without justification

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