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Do you ever feel like you're a contestant on The Price Is Right when it comes to pricing your services? Like you're trying to figure out what's the highest price you think your prospect will say yes to without going over and losing the sale?

If you're guessing what clients will pay, comparing your prices to competitors, or asking ChatGPT for market rates, it's a telltale sign you might be using the wrong pricing model, one that has you competing with everyone else in your industry.

In this episode, I break down the difference between cost-based pricing and value-based pricing, and share why making this shift can help you charge 2-5x more without changing anything about your offers.

The telltale signs you're using cost-based pricing (and why it's keeping you stuck)

What cost-based pricing actually is, and why it creates a race to the bottom

How value-based pricing shifts the focus from YOUR costs to CLIENT outcomes

Why your cost to deliver is the floor, not the ceiling

The exact questions to ask yourself before your next proposal to price based on value

How to show clients that the value is many times more than the price

Your cost is the floor, not the ceiling. When you shift from pricing based on what it costs YOU to deliver, to pricing based on what your CLIENT can create, you can confidently charge significantly more without changing your offers.

Need help with your pricing strategy? Book a Discovery Call with Shannon

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Pricing Mindset Makeover is for experienced service providers, consultants, and agencies who know they could be charging more but aren't sure how. Each episode gives you the pricing strategy and mindset shifts you need to stop undercharging and start making more from the incredible work you're already doing.

Hosted by Shannon Mattern, Pricing Strategist, creator of the Package Matrix™ Framework and Founder of the Web Designer Academy.