Casey Lewis is a consultant, helping people get out of debt. Additionally, he is a real estate agent. This episode shows his perspective on value in those areas.

What is the most important thing you can share about pricing?

* If you can't help solve a problem or add value, it is OK to walk away from a sale.

* Sometimes the best way to serve a customer is to not serve them.

How does pricing work in residential real estate?

* Real estate agents can charge the percentage they choose between the real estate brokerage and the buyer, so there is an opportunity to add value.

* Pick your own commission rate (8-9%) by enticing the buyer's agent to show your house over the other houses.

* Price is one of the biggest parts of a real estate transaction.

How does marketing affect the real estate price?

* The real estate agent is responsible for helping set the price marketing. The seller is responsible for the condition of the house.

* Condition and marketing are the other two parts and you can increase price based on those things.

* You can add value by taking pictures with a professional photographer.

* Under promise and over deliver is a general rule of thumb that can apply to all businesses.

* Coaching, with a money-back guarantee, has some perks that Casey doesn't bring up during the initial consultation, like getting his books and some tools.

* Airplane ticket pricing is a good example of how different people are priced differently.

About Casey Lewis

* Speaker, author and financial coach

* Helps people manage their finances and chase things they really care about

* Author of Impact – Get Rich, Be More Awesome

* Real estate agent in Dallas / Fort Worth

* Casey-Lewis.com