Laptops and Lattes Podcast

Pricing: Why hourly rates aren‘t helping you (with Courtney Deagon)


Listen Later

If you struggle to price your services, just know that you're not alone. It's a very common problem, especially with solopreneurs like us. It can seem that pricing products is far easier than pricing services, but whether you're selling products or services it all comes down to one thing. Value - value in the mind of your clients. Typically, new service based businesses will use an hourly rate to price their services. But Pricing Expert, Courtney Deagon, shares some of the reasons why hourly rates aren't doing you or your business any favours.
To grow a sustainable and profitable business, and one that makes you happy, you need to explore Value Based Pricing (VBP). Courtney explains how Value Based Pricing will help you determine a price that is fair for both you and your client, resulting in a win win. You'll learn why this method gives you more freedom, and room to grow.
You can learn more about Courtney here:
Website: www.courtneydeagon.com
Facebook: www.facebook.com/courtnco
Instagram: www.instagram.com/court.and.co
To access the Pricing Cake graphic, please visit https://www.laptopsandlattes.com.au/podcast/
...more
View all episodesView all episodes
Download on the App Store

Laptops and Lattes PodcastBy Michelle Marks