Get full show notes at www.consciousedge.com/ep091

If you’ve ever known you’re good at what you do but felt a knot in your stomach when it came time to raise your prices or choose the right pricing model, this episode will bring clarity. Pricing challenges aren’t about math or market demand. They’re about how safe it feels to lead the pricing conversation.

In this conversation, I’m joined by pricing strategist Shannon Mattern to unpack why so many women underprice their work and what actually needs to shift for pricing to feel grounded. This conversation reflects the kind of inner and strategic work we do inside The Conscious Edge—where clarity, nervous system safety, and leadership identity come first so strategy actually sticks.

This episode is especially for service providers, consultants, and coaches who are tired of doing more to earn more and are ready to charge in a way that feels clean, calm, and sustainable.

📝 Top 3 Takeaways from the Episode:

1️⃣ Clear Options Remove the Pressure to Get Pricing “Right”

When you offer thoughtful pricing options, you stop trying to guess what a client values most. Clients can choose based on what matters to them, and you don’t have to over-explain or persuade. The pricing structure carries the weight, so decisions feel calmer and more grounded.

2️⃣ Clients Pay for Fewer Decisions, Not More Time

Your clients aren’t paying for hours or tasks. They’re paying for your ability to reduce uncertainty and guide good decisions. When pricing reflects your thinking and judgment, clients understand the value and move forward with more confidence.

3️⃣ Clear Agreements Reduce Follow-Ups and Renegotiation

When pricing and expectations are clear from the start, accountability becomes shared. You deliver what was agreed to, and clients are less likely to second-guess, renegotiate, or blur boundaries. Pricing becomes a stabilizing structure, not a source of tension.

🎧 Related Episodes You May Enjoy:

Ep 86: Relational Capacity - Boundaries That Build Trust & Compassionate Leadership

Connect with Shannon Mattern:

Shannon Mattern is a pricing strategist for service providers and freelance professionals who sell their expertise and implementation. With over a decade of experience, she’s helped women shift from selling tasks to confidently pricing their intellectual property, strategy, and leadership—especially when they know their pricing needs to change but feel frozen naming the number.

🌐 Website: www.shannonmattern.com/consciousedge 

Learn more about The Exponential Entrepreneur: 

A year-long coaching experience for women entrepreneurs who want a business that feels meaningful and sustainable—one that supports fulfillment, presence, and the life they’re building. This work blends science-based coaching, soul-purpose alignment, and practical business strategy to support clear communication, guilt-free boundaries, and compassionate accountability.

The result is meaningful financial growth, steadier emotions, and protected energy. It also gives you more time for what matters most: your children and loved ones, travel and adventure, rest, and true personal restoration.

Connect with Us:

To explore The Exponential Entrepreneur or learn more about working together, DM me on Instagram→ @aleciastg

Disclaimer: 

The Conscious Edge and all content published by Alecia St. Germain and Jonathan Dugger is for general information, education, and entertainment only. We are not liable or responsible for outcomes resulting from the use of information shared on this podcast or on our websites. This content is not personal, medical, or mental health advice. Please consult qualified medical and mental health professionals as needed. All investing and entrepreneurial endeavors involve risk, and use of this information is at the listener’s discretion.