The Sustainable Shift Podcast

Pricing with Confidence with Sandra Merrill from Swell Advisors


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Does this sound familiar? You’re on a mission to use the power of business for good. As a natural innovator and entrepreneur, working for a purpose is what gets you out of bed in the morning.
And even though you hit the ground running, it can become overwhelming to stay true to your vision while managing your day-to-day operations.
Striking that balance is tough, right?  Their financial services evolved out of this specific need.  In their experience, the people who dream big are often bogged down by the nitty-gritty work that underpins their ideas. 
Like, say… bookkeeping.  And after 10+ years of seeing this reality in the businesses they managed, they set out to create a specialized service for businesses that are responsible, purpose-driven, and striving to make a positive impact.
 
By handling your books, we take the weight off you, so you can focus where you truly shine
Sandra and her husband/co founder believe positivity is powerful.  They are so passionate about business, sustainability, and the impactful space where the goals of both align.  They are here to empower small companies and their big ideas! 
 
In this Episode Sandra Covered:
Why pricing your products and/or services appropriately is integral to the long term success of your business
Then she broke down the key factors to consider when developing a pricing strategy, along with details on margins for product pricing. 
 
Connect with Sandra 
Website: swelladvisors.com
Instagram/facebook: @swelladvisors
 
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The Sustainable Shift PodcastBy Petria Leggo-Field