Welcome to Part 3 of our four-part series, How to Sell Your Longtime Home for Top Dollar with Ease. In this episode, Lauren Watts takes you behind the scenes of one of the most important (and often misunderstood) steps in the home selling process: pricing.

Pricing your home isn’t about picking a number and crossing your fingers—it’s a strategic decision that can make or break your sale. Lauren walks you through the four key factors that influence your home’s value:

1. Condition – What buyers see (and don’t) affects what they’ll pay
2. Local Market Data – Why your zip code matters more than national headlines
3. Current Economic Conditions – How interest rates, job markets, and the economy play a role
4. Marketing Strategy – From staging to photography to timing, how you market matters

Whether your home is turnkey or needs some love, this episode gives you the insider knowledge to price with confidence, attract serious buyers, and retain negotiating power throughout the process.

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