Join Business Basics for Success⁠

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Leigh discusses how to price your offers confidently without guilt, handle objections like 'that's too expensive,' and adjust your pricing as your business grows.

Key insights include understanding the true value of your offer, setting boundaries, and avoiding common pitfalls like undercharging and over-delivering.

takeaways

• Your price reflects the problem you solve, not your time or materials.
• Most 'that's too expensive' responses are about priorities or trust, not price.
• Holding your price signals your confidence and value to clients.
• You can and should adjust your prices as your business evolves.
• Avoid discounting and over-delivering to protect your margins.

Chapters

00:00 Pricing Without Guilt

02:48 Understanding Value vs. Cost

05:37 Handling Objections: That's Too Expensive

08:49 Setting Boundaries and Payment Plans

11:22 Overcoming Experience-Based Pricing Fears

12:43 Action Steps for Confident Pricing

key topics

Pricing without guilt

Handling pricing objections

Value-based pricing and boundaries

keywords

pricing strategy, business confidence, value-based pricing, pricing objections, business growth, pricing boundaries