In this episode, Dani tackles one of the toughest topics for bakers and creative entrepreneurs — pricing without guilt. She shares her own journey from “fun money” cookie sales to running a full-time bakery that pays the bills and supports her family. You’ll learn how to calculate what your work really costs, why comparing prices is misleading, and how to confidently charge what your craft deserves.

If you’ve ever second-guessed your prices or felt guilty raising them, this episode will give you both the mindset and math you need to price sustainably — not emotionally.

Key Takeaways

• 💰 Pricing isn’t about being nice — it’s about being sustainable.
  If your prices don’t reflect your full costs (time, packaging, overhead, labor), you’re funding a hobby, not running a business.
• ⏱️ Track your time.
  Even just one week of time tracking can show where your profit is leaking.
• 📍 Your pricing depends on your market.
  Rent, cost of ingredients, and customer base vary — build your pricing around your numbers, not someone else’s.
• 📈 Build demand before blaming price.
  When people don’t know you yet, it’s not a pricing problem — it’s a visibility problem.
• 🧁 Flexible pricing isn’t discounting your value.
  Adjusting prices to move perishable goods or offer specials is smart inventory management.
• ✨ Confidence is clarity.
  Knowing your numbers removes guilt and lets you stand behind your prices with pride.

Memorable Quotes

“If your prices don’t reflect the true cost of your work, you’re not running a business — you’re funding a hobby.”

“Don’t compare your prices to someone else’s business. You don’t know their costs, their space, or if they’re even paying themselves.”

“When demand grows, so does your power in pricing.”

“You can’t build a sustainable business on people who only want a deal.”

Reflection Prompt

💭 Do my prices support the life I want, or am I trying to make them make sense to someone else?

Mentioned in This Episode

• The Business of Baking Course: Learn how to calculate costs, handle price objections, and raise your rates with confidence.
  👉 Join Here