The Prosper and Flourish Podcast

Pricing & Worth


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Welcome to The Business Blueprint Series of the Prosper & Flourish Podcast!

In February of this series, we are developing “A Money Mindset Makeover” 


In this episode, Pricing & Worth, we discuss:

  • Value-based pricing strategies
  • Overcoming undercharging
  • How to articulate the value behind your pricing without discounting
  • Strategies for confidently communicating rates to potential clients
  • Dealing with price objections and "that's too expensive" responses
  • The psychology of pricing and how clients perceive value
  • Common pricing mistakes that leave money on the table
  • When and how to raise rates with existing clients
  • Creating pricing packages that reflect your expertise and experience

Our guest, Susan Jones, shares real examples of pricing strategies and pricing confidence. She  goes in depth on transforming from undercharging to value-based pricing, the emotional work required to charge what you're worth, frameworks for calculating rates that account for expertise and results (not just time), and scripts for presenting prices with confidence.

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More about the ⁠Prosper & Flourish Podcast⁠


About our Guest: 

Name- Susan Jones

Business- Co-Founder & Managing Wealth Partner, Sorelle Wealth Partners

Social Tags- @Susan Wofford Jones on LinkedIn

Website- SorelleWealthPartners.com

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The Prosper and Flourish PodcastBy Eryn Vargo

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