In yesterday’s podcast, I discussed the importance of calculating ones base expenses and all-around financial needs on a yearly basis, and today we’re going to look at one of the most popular but potentially most problematic ways of determining how much our art is actually worth.

This model has a lot going for it — especially for anyone starting out — as it is the easiest to use in order to determine how we’re going to make the minimum amount we need to make, for our business and personal life to flourish and even eventually come to the point, where art becomes our full-time profession. But it has a lot of problems, too!