In this episode of The Pet Accountant Podcast, Vicky tackles one of the biggest challenges pet business owners face — pricing.

She explains why so many pet professionals struggle with knowing how much to charge, when to increase prices, and how to handle the emotional side of those decisions. In an industry built on relationships with both pets and their owners, pricing can feel personal — but Vicky explains why avoiding it can lead to burnout and an unsustainable business.

Rather than copying competitors, Vicky walks through the importance of understanding your true costs, including overheads, time, and profit margins. She encourages listeners to take a structured approach to pricing, making decisions based on facts rather than fear or guesswork.

This episode is a must-listen for anyone who feels underpaid, overwhelmed, or unsure whether their prices truly reflect the value they provide.

💬 Key Takeaways

1. Correct pricing is essential for the long-term sustainability of your pet business.
2. Emotional attachment to clients can make price increases feel uncomfortable.
3. Prices should be reviewed regularly to keep up with rising costs.
4. Undercharging often leads to burnout and resentment.
5. Pricing based on competitors is risky — understanding your own costs is key.
6. Clear communication around price increases helps protect client relationships.

🌐 Visit petaccountant.co.uk

To find out how Vicky, Lee, and the team can help your pet business grow.