Feeling unsure every time someone asks, “How much does it cost?” You’re not alone. Pricing is one of the hardest parts of running a small business—especially when self-doubt creeps in.

In this episode of the Action & Advice Podcast, we dive into how to price your products or services without guilt, fear, or second-guessing yourself every time you hit publish.

You’ll learn:

• Why pricing based on value—not just cost—changes everything

• How to tune out people who “can’t afford it” and focus on the right buyers

• A simple formula to find your baseline price

• When and how to raise your prices with confidence

• Why the way you say your price matters just as much as the price itself

If you’ve been undercharging or overthinking, this episode is your pep talk and pricing reset—without the jargon.