Big Dreams & Little Things

Pricing Your Worth: The Money Conversation Every Creative Needs to Have


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Someone asks what you charge. And you tell them. No anxiety. No wondering if you are correct. Just you, knowing your worth.


This episode is the money conversation every creative needs to have. Why pricing feels impossible when what you are selling is so personal.

What happens when you sign a deal before you understand what it means. And how to walk into any pricing conversation and feel good about what you are doing.

We tell the full story of Taylor Swift — from a Christmas tree farm in Pennsylvania to buying back every note she ever recorded. We look at TLC, Prince, Billy Joel and Dolly Parton. We dig into the psychology of pricing and what it really means to sell results, not hours. And we share concrete tools for the cold call, the negotiation, and the contract.

Plus Backstage Community with singer-songwriter and producer Elin Ruth Sigvardsson — on self-doubt, stage fright, the break from music that taught her everything, and how she learned to celebrate her wins.

And a free Pricing Conversation Guide to download — something to have in front of you during your next sales call.


Download the Free Pricing Conversation Guide


References & People Mentioned

•         Taylor Swift and the re-recording of her masters

•         TLC and the 360 deal — CrazySexyCool (1994)

•         Prince — writing “Slave” on his face during the Warner Brothers dispute

•         Billy Joel — the accountant story and Elton John taking him on tour

•         Dolly Parton — saying no to Elvis on I Will Always Love You to keep her rights

•         Robbie Williams — hearing a hit single made with his voice that he had nothing to do with

•         Rachel Zoe — “get equity” (Instagram reel)

•         Dan Ariely, Predictably Irrational — behavioral economics and pricing psychology


Elin Ruth Sigvardsson

Instagram: @elinruthmusic Facebook: Elin Ruth Sigvardsson

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Big Dreams & Little ThingsBy Maria Wronski-Ellis,Karina Kampe