Welcome to Congress in Conversation, a special series presented by the Big Thinking Podcast and The Conversation Canada, where we convene key voices at Congress 2025 to share their research and experiences within the context of our theme Reframing togetherness.

In this episode, our host Eleni Vlahiotis, writer and editor specializing in media, business, labour and Canadian politics at The Conversation Canada, is joined by Dr. Daniel Conway and together, they take a closer look at the rise of Pride branding in the global north, the pressures and contradictions multinational companies face in different cultural and political landscapes, and what the current moment reveals about the limits and possibilities of corporate allyship.