How do we make Pride better? And what kind of self-promotion isn't gross? [22:49]

This week, Aaron and Joey talk about the Pink Dollar, "seeing rainbows," authenticity, The Wingman Phenomenon, the fear of the snakeoil salesman, and pop-up ads. They don't talk about how the title of this episode is the title of our yet unwritten, smash-hit mashup memoir: a composite of Joey and Aaron's personal stories and pop-cultured Jane Austen motifs.

references

* Carlos Maza (and Coleman Lowndes) present: Strikethrough (https://www.vox.com/strikethrough)

* Kantar + Hornet's estimate (https://www.forbes.com/sites/debtfreeguys/2018/08/14/the-1-trillion-marketing-executives-are-ignoring/#4ca2408ca97f) is closer to $917B in buying power (https://debtfreeguys.com/wp-content/uploads/2019/02/KantarConsulting-Hornet-LBGTQ_6_1_reducedfilesize-1.pdf). (A lot, but nowhere near the $3T we quoted.) More from Bloomberg (https://www.bloomberg.com/news/articles/2016-07-20/lgbt-purchasing-power-near-1-trillion-rivals-other-minorities) on the matter.

* Pride: see related articles from the NY Times (https://www.nytimes.com/spotlight/lgbt-pride) or "a history of" from Bustle (https://www.bustle.com/articles/166925-the-origins-of-pride-month-what-you-should-know-about-its-history)

* Charity Navigator. (https://www.charitynavigator.org/index.cfm?bay=content.view&cpid=5013)

* Hacking the NYTimes Bestseller list. (https://www.marketwatch.com/story/a-data-scientist-cracks-the-code-to-landing-on-the-new-york-times-best-seller-list-2018-11-28)

* These Gallup results (http://www.gallup.com/poll/1654/honesty-ethics-professions.aspx) and FastCo (https://www.fastcompany.com/40407582/your-brain-hates-self-promotion-as-much-as-you-do-try-these-workarounds)'s interpretation on what they show about self-promotion.

* Science on why we interpret self-promotion the way we do (https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2502012).