The UK Government has expanded its Pride in Place (PiP) programme – £20m over 10 years for each selected neighbourhood, with local boards deciding how to spend it on high streets, youth centres, community spaces and events. At the same time, the Independent Commission on Neighbourhoods (ICON) warns that current approaches are too small‑scale and partial to turn around outcomes like crime and economic inactivity by 2030. In this Espresso Shot, David and Mike explore what the PiP extension really means for LED professionals. They discuss the tensions of local authorities being both accountable body and ‘institution‑builder’, the risk of creating neighbourhood structures dependent on town halls, and the absence of an explicit economic foundation or public service integration in the PiP model. What does a genuinely strategic approach to neighbourhood renewal look like – and can PiP be stretched to deliver it?