In 2022, we have SO many options when it comes to purchasing products or services. It's not like the "good ole' days" when we went to the local store to see what was available.

Amazon will have products to us right away. We can take online courses and get virtual gym memberships. The question becomes this...how can you separate from this massive crowd?

In this episode of The FIRE, Derek covers what changes you could make to your business right now and the strategies to affect growth right away simply by knowing what it is that will gain support with your tribe...