Man Alive Podcast: Members Only

'Primal Strength: Forget the Gym, Grab a Hammer" with Shawn Richardson


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What if your training wasn’t about getting ripped, but about becoming resilient?

In this raw and real conversation, Chad sits down with Shawn Richardson, founder of BAMF Hammer, to explore the gritty side of fitness that’s got nothing to do with six-packs—and everything to do with staying in the fight.


From growing up splitting wood with a sledgehammer to inventing a one-of-a-kind training tool (inspired by a certain Norse hero), Shawn shares the power of movement, failure, and relentless pursuit. You’ll hear how physical strength, mental toughness, and spiritual endurance are deeply connected—and why the best workouts are the ones that make you uncomfortable.

 

Inside This Episode:

  • Why fitness isn’t about aesthetics—it’s about longevity
  • How failure and frustration build the strongest men
  • What the hammer teaches us about life, mindset, and resilience
  • The real reason most guys feel stuck in the gym (and how to fix it)
  • Why your body was made to move—and your soul was made to overcome

 

Links:

  • Follow Shawn on Instagram: @bamfhammer
  • Shop BAMF Hammers: www.bamfhammer.com

PS I own a BAMF hammer and love it! It adds so much variety to my workouts. Ask me any questions you have and I'll give you an honest answer! -Chad

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Man Alive Podcast: Members OnlyBy Chad Potts (aka RevRx)