<p>Kelly and Patrick discuss the primary research studies that can help outdoor brands find success in turbulent markets. How can brands understand their current place in the market using brand awareness and sentiment studies? Where are existing and potential customers, and what messages resonate with them? Why do we love MaxDiff and conjoint studies so much? </p>

Kelly and Patrick discuss the primary research studies that can help outdoor brands find success in turbulent markets. How can brands understand their current place in the market using brand awareness and sentiment studies? Where are existing and potential customers, and what messages resonate with them? Why do we love MaxDiff and conjoint studies so much?

<p>Kelly and Patrick discuss the primary research studies that can help outdoor brands find success in turbulent markets. How can brands understand their current place in the market using brand awareness and sentiment studies? Where are existing and potential customers, and what messages resonate with them? Why do we love MaxDiff and conjoint studies so much?&nbsp;</p>

Primary Research Pt 1: Asking the Right Questions

Inside the Outdoors explores the most pressing questions in the outdoor and bicycle industries with experts from across the US. Hosts Kelly Davis (Outdoor Industry Association, OIA) and Patrick Hogan (PeopleForBikes, PFB) provide insights to support companies in the outdoor recreation related industries to grow their businesses.

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Primary Research Pt 1: Asking the Right Questions

Primary Research Pt 1: Asking the Right Questions