Peter Phillips is the Sales Director of Ecommerce at Kenshoo, where he oversees the development and expansion of strategic e-commerce accounts that use Kenshoo to manage their Amazon campaigns. Peter has a background in e-commerce services, software business development, client management, campaign optimization, and more. Before Kenshoo, Peter was the Director of Business Development at Marketplace Ignition.

In this episode…

Although Amazon Prime Day 2020 has not yet been announced, it is critical for brands to prepare in advance if they want to make the most out of the annual deal event. Most importantly, they need to start getting their inventory and budgeting in order to avoid missing out on the sales.

However, many sellers are concerned about an increase in Amazon advertising costs during this period, and therefore may choose not to get involved. Others may be reluctant to offer discounts on their products due to fears about loss in revenue. So what is the best way to prepare for Prime Day in order to maximize your profits without going over budget?

In this episode of Buy Box Experts, Eric Stopper is joined by Peter Phillips, the Sales Director of Ecommerce at Kenshoo, to talk about what brands on Amazon should be doing to prepare for this year's Prime Day. Peter shares his advice on the metrics to consider when promoting products, the best ways to cultivate good relationships with vendor managers, and the benefits of Best Seller badges. Stay tuned.