In this solo episode of Unpackaged Goods, Jonathan breaks down the week's biggest CPG collapses, comebacks, and contradictions. We analyze PRIME's staggering fall from $1.3B to $300M, Flow Water's receivership, and why DUDE Wipes is somehow crushing it at $130M.

This week's stories:

• Flow Water and Uncle Nearest's financial troubles
• PRIME's 77% sales collapse (what happens when hype dies)
• Alec's Ice Cream raises $11M for A2 dairy expansion
• Death Wish Coffee vs. Liquid Death legal battle
• Mars/Kellanova's $36B merger gets EU approval

Plus: I break down Whole Foods' 2026 trend predictions (beef fat is trendy now?) and share my super early 2027 predictions including "The Great Creator Crash" and why AI-personalized CPG might actually happen.

No guest this week - just unfiltered takes on why the fake money era is ending and real businesses are finally winning.

Available on Apple Podcasts, Spotify, YouTube, and everywhere you get podcasts.

#CPG #BusinessNews #FoodTrends #Entrepreneurship #UnpackagedGoods