Prime Perspectives

Prime Perspectives

By Luca BüürmaBusinessTechnologyManagement
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Prime Perspectives episodes

  • Georgina Sala Gasol - What Pharma, Insurance & Retail Taught Her About Customers

    Some customer moments shape everything. Most can wait. Which are which?
    Georgina Sala Gasol has spent 15+ years in customer experience & design, including 9+ across three industries that look nothing alike: pharma at Roche, insurance at Zurich, and premium coffee at Nespresso. Three industries, one lesson: customers never see your org chart. They only notice how it feels to deal with you and what they actually receive.

    In this episode, she breaks down the way of working behind it: why one purchase doesn't make someone a customer, why her team stopped organising around web and app, and how company data is turned into the few moments that matter to both the customer and the business. Then she draws the whole system out, live.
    Plus: building one experience with 40+ markets without design by committee, how experience teams escape "brief in, wireframes out", and why AI makes it easy to build almost anything, which makes choosing what is worth building the real job.

    If you've ever had a roadmap full of good ideas and no clear way to choose, start here.

    Playbook Nº 01, incl. The Moments That Matter Blueprint, as a downloadable PDF: https://primeperspectives.io/playbook
    🔗 GEORGINA SALA GASOL
    LinkedIn: linkedin.com/in/georginasala
    Medium: medium.com/@georginasala

    🎙️ PRIME PERSPECTIVES
    How Europe's best operators actually work, one craft at a time. Hosted by Luca Büürma.

    Website: primeperspectives.io
    Instagram: @primeperspectivespodcast
    Host: Luca Büürma, LinkedIn: https://www.linkedin.com/in/luca-buurma/

    Chapters:

    (00:00:00) Intro

    (00:02:28) From Lookers to Shoppers to Customers
    (00:09:56) Taking Over a Leaderless Team
    (00:15:15) Moments That Matter, Explained
    (00:20:36) Which Moments Come First?
    (00:29:07) What a Redesigned Moment Looks Like
    (00:34:52) Designing for Connected Devices
    (00:38:47) 40+ Markets, No Design by Committee
    (00:49:47) PI Planning, Explained Simply
    (00:53:09) Escaping the Wireframe Factory
    (01:00:28) The Moments That Matter, Drawn Live
    (01:09:29) Your First Customer: Your Team
    (01:13:58) AI: Build Less, Choose Better
    (01:18:58) Advice for New Leaders

    1 hr 24 min
  • Welcome to Prime Perspectives | The Podcast for Operators Who Actually Build Things

    Every episode, host Luca Büürma sits down with an operator running a digital business - someone directly accountable for how it runs today. We dig into the systems and mechanics they've built into the business, and the thinking behind them.

    If you lead a team or function inside a digital business (product, marketing, growth, e-commerce, or ops) with real P&L accountability, or you're building one of your own, this is built for you. Actionable enough to use today, deep enough to change how you think.

    New episodes every two weeks. First full episode drops Wednesday, September 23.

    🔔 Subscribe on YouTube, Spotify, and Apple Podcasts so you don't miss it.

    📩 Sign up for exclusive early access + the newsletter: Prime Perspectives Newsletter

    2 min

About Prime Perspectives

From the publisher's feed

Most business content tells you what happened. Prime Perspectives shows you how, with enough specificity to actually use it. You get sharper at the craft you run, and broader at everything around it.