<a href="https://www.linkedin.com/in/princeghuman/">Prince Ghuman</a>, Professor of Neuromarketing at Hult International Business School San Francisco, author, and CEO and founder of PopNeuro, sits down with host Mark Jones to discuss psychographics in marketing, and how quality data can help to make marketing efforts more human. Resources <ul> <li style="font-weight: 400;"><a href= "https://www.popneuro.com/">PopNeuro</a></li> <li style="font-weight: 400;"><a href= "https://www.amazon.com.au/dp/B07ZKZ5DWF">Blindsight: The (mostly) hidden ways marketing reshapes our brains</a></li> </ul> You might also like… <ul> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/steve-wiideman-and-olga-andrienko-on-using-seo-and-voice-search-to-your-advantage/"> Steve Wiideman and Olga Andrienko on using SEO and voice search to your advantage</a></li> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/ric-navarro-on-customer-centric-marketing-strategy/"> Ric Navarro on customer-centric marketing strategy</a></li> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/anne-miles-on-gender-inclusive-marketing/"> Anne Miles on gender-inclusive marketing</a></li> </ul>

Prince Ghuman, Professor of Neuromarketing at Hult International Business School San Francisco, author, and CEO and founder of PopNeuro, sits down with host Mark Jones to discuss psychographics in marketing, and how quality data can help to make marketing efforts more human. Resources PopNeuro Blindsight: The (mostly) hidden ways marketing reshapes our brains You might also like… Steve Wiideman and Olga Andrienko on using SEO and voice search to your advantage Ric Navarro on customer-centric marketing strategy Anne Miles on gender-inclusive marketing

<a href="https://www.linkedin.com/in/princeghuman/" rel="noopener noreferrer">Prince Ghuman</a>, Professor of Neuromarketing at Hult International Business School San Francisco, author, and CEO and founder of PopNeuro, sits down with host Mark Jones to discuss psychographics in marketing, and how quality data can help to make marketing efforts more human. Resources <ul> <li><a href="https://www.popneuro.com/" rel="noopener noreferrer">PopNeuro</a></li> <li><a href="https://www.amazon.com.au/dp/B07ZKZ5DWF" rel="noopener noreferrer">Blindsight: The (mostly) hidden ways marketing reshapes our brains</a></li> </ul> You might also like… <ul> <li><a href="https://thecmoshow.filteredmedia.com.au/steve-wiideman-and-olga-andrienko-on-using-seo-and-voice-search-to-your-advantage/" rel="noopener noreferrer"> Steve Wiideman and Olga Andrienko on using SEO and voice search to your advantage</a></li> <li><a href="https://thecmoshow.filteredmedia.com.au/ric-navarro-on-customer-centric-marketing-strategy/" rel="noopener noreferrer"> Ric Navarro on customer-centric marketing strategy</a></li> <li><a href="https://thecmoshow.filteredmedia.com.au/anne-miles-on-gender-inclusive-marketing/" rel="noopener noreferrer"> Anne Miles on gender-inclusive marketing</a></li> </ul>

Prince Ghuman on psychographics in marketing

How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit?

The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe.

Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more.

*ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content'
*National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing'
*National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin)
*National Finalist - 2019 Australian Podcast Awards

Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax.

ImpactInstitute is an impact advisory firm offering offer purpose-driven advisory, storytelling and events services to help commercial and social sector organisations across Australia create measurable impact with stories that matter.

Business

Marketing

How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content' *National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing' *National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin) *National Finalist - 2019 Australian Podcast Awards Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax. ImpactInstitute is an impact advisory firm offering offer purpose-driven advisory, storytelling and events services to help commercial and social sector organisations across Australia create measurable impact with stories that matter.

Share Prince Ghuman on psychographics in marketing

Sign up to save your podcasts

Prince Ghuman on psychographics in marketing

Prince Ghuman on psychographics in marketing

More shows like The CMO Show

Pivot

Whateley

The Morning Edition