In this episode of Media Snack, I delve into the ongoing tensions between media agencies and demand-side platforms (DSPs), focusing on the latest developments regarding The Trade Desk. With major holding companies like Publicis and Omnicom conducting audits and expressing concerns about transparency, I discuss the implications for advertisers and the critical need for clarity in media buying practices. Additionally, I explore insights from a new ANA report on principle-based media, revealing that many advertisers are still unaware of its presence in their contracts. Join me as I provide actionable advice for navigating these complex issues and ensuring your media investments are optimized for transparency and accountability.