On this episode, Kunle Campbell is joined by Kyra Richards, Head of Customer Success at Motion, a creative analytics app. They discuss social advertising strategies for Black Friday, Cyber Monday, and Q4. Kyra shares valuable insights, emphasizing the importance of research, adaptability, and timely creative asset preparation. She highlights the evolving landscape of hooks and messaging, incorporating trends from platforms like TikTok. Kyra also advises leveraging TikTok for mid-funnel engagement and using its insights to enhance Meta platform strategies.    ---
 
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  This episode is brought to you by:
  Treyd   The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.    With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.  

Principle 5: Creative Planning and Social Ads this Q4 → Kyra Richards

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

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In today’s episode of the 2X eCommerce Podcast, we delve deep into the innovative journey of Dapper Boi, a brand at the forefront of all-gender inclusive fashion. Host Kunle Campbell engages with Vicky Pasche, the visionary founder of Dapper Boi, tracing the brand’s evolution from its roots as an androgynous apparel line to becoming a beacon of inclusivity in the fashion industry. 
Vicky shares the initial challenges and breakthroughs that helped shape Dapper Boi, highlighting strategic shifts in product design and marketing that catered to an expanding and diverse customer base. These strategic shifts were driven by a profound commitment to making fashion accessible to everyone, beyond traditional gender norms. A significant turning point for Dapper Boi was its rebranding to fully embrace an all-gender identity, influenced by powerful customer feedback and stories that showcased the brand's transformative impact on people's lives. Listeners will also hear about the complexities of scaling a socially conscious brand within a competitive industry, tackling supply chain issues, and leveraging innovative sales techniques such as equity crowdfunding. Vicky’s dedication to inclusivity provides a compelling narrative on how passion and innovation can fuse to redefine industry standards and create a space where everyone feels they belong.

How Dapper Boi Redefines Fashion with All-Gender Inclusivity → Vicky Pasche

In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Lonnie Bloom, an audit partner at Withum specializing in the e-commerce and technology sectors. Bloom recounts his journey from a budding interest in accounting to his pivotal role in navigating the financial complexities of e-commerce. He shares insights into the challenges and strategies critical for businesses in adapting to economic changes and consumer behavior shifts. The conversation then turns to the significance of audits for e-commerce entities aiming to secure investment and scale their operations. Bloom breaks down the audit process, emphasizing its role in strategic financial planning and the importance of a solid financial foundation for growth. He also touches on the impact of technological advancements in e-commerce, particularly how they streamline operations and enhance customer experiences. Lonnie offers advice for e-commerce ventures grappling with today's market dynamics, focusing on financial savvy, technological integration, and understanding consumer expectations. This episode distills Bloom's vast experience into valuable insights for e-commerce businesses looking to thrive in a competitive landscape. 


Maximising Your eCommerce Capital Raising and Funding Outcomes → Lonnie Bloom

In today's episode of the 2X eCommerce Podcast, we dive into the nuanced world of eCommerce pricing strategies with Aaron Cowper, the mastermind behind ShopGrok. Host Kunle Campbell engages Aaron in a deep discussion on his evolution from a strategy consultant for global giants like PwC and McKinsey to founding ShopGrok, a pivotal force in shaping retail pricing strategies. Aaron's journey from consulting to entrepreneurship showcases a dedicated pursuit of optimizing pricing strategies to bolster eCommerce growth and market presence. Aaron delves into his initial forays into the pricing arena, highlighting his strategic moves and the insights gained from managing pricing at Woolworths, Australia's retail behemoth, during its crucial turnaround phase. This conversation unravels the complexity of pricing in the retail sector, emphasizing the dynamic interplay between online flexibility and brick-and-mortar challenges. A key moment unfolds as Aaron discusses ShopGrok's mission to democratize advanced pricing strategies for eCommerce businesses, spotlighting the critical role of data-driven decision-making in today's competitive landscape. Through detailed examples and personal anecdotes, Aaron illustrates the transformative impact of effective pricing strategies on customer perception, market positioning, and long-term business viability. Listeners are invited to journey with Aaron through the intricacies of eCommerce pricing, uncovering the strategic frameworks that empower businesses to navigate market complexities, optimize profitability, and enhance customer engagement. This episode is an essential listen for eCommerce entrepreneurs, marketing professionals, and anyone interested in the art and science of pricing strategy.

How to Make Better Pricing Decisions as an eCommerce Operator → Aaron Cowper

In today's episode of the 2X eCommerce Podcast, we dive into the intricacies of Conversion Rate Optimization (CRO) for ecommerce with Matthew Stafford, co-founder of Build Grow Scale. Host Kunle Campbell engages Stafford in a detailed discussion on the key factors that enable ecommerce businesses to grow from their initial million to over $10 million in revenue. 
Matthew highlights the significant role of the business owner in creating the right environment for growth, the need for precise website optimization, accurate data tracking, and a solid customer support framework. He shares insights from his experience on scaling businesses, emphasizing the importance of effective delegation, accountability, and a focus on both sales and backend operations. The conversation covers the critical nature of CRO throughout the business lifecycle, with Matthew detailing strategies for website layout optimization, copywriting adjustments, and mapping out the customer journey for better conversions. He offers practical advice on improving various stages of the purchase funnel, from checkout optimization to product page enhancements, and underscores the importance of customer reviews and social proof in building trust. Matthew also discusses the potential impact of artificial intelligence on ecommerce, suggesting that AI will enhance employee productivity and capabilities rather than replace human jobs. This episode provides a wealth of knowledge for ecommerce entrepreneurs aiming for sustainable and efficient growth. Listeners are encouraged to explore Build Grow Scale to learn more about Matthew Stafford's work and insights into driving ecommerce success.

How to Transform Your eCommerce Business from Surviving to Thriving with CRO Mastery → Matthew Stafford

In today's episode of the 2X eCommerce Podcast, we delve into the remarkable journey of ThriftBooks, the leading secondhand books business in North America. Host Kunle Campbell interviews Mike Ward, the Chief Innovation Officer at ThriftBooks.com, exploring the company's evolution from a startup leveraging Amazon's platform to a dominant force in the direct-to-consumer (DTC) books market.  Mike shares the inspiring story of leaving his day job to join the startup, emphasizing the strategic use of technology and dynamic pricing to stay competitive on Amazon. Despite the challenges, ThriftBooks' innovative approach to pricing and inventory management propelled their growth, gradually shifting a significant portion of their business to their DTC platform, ThriftBooks.com. A pivotal moment came when Amazon increased their commission rates, prompting ThriftBooks to focus more intensely on their DTC channel. This strategic pivot was supported by effective use of Google advertising, email marketing, and a strong emphasis on mobile-first design, driving substantial growth in traffic and customer loyalty. The ThriftBooks loyalty program, offering points for purchases redeemable for free books, played a key role in retaining customers and encouraging repeat business. Mike also highlights ThriftBooks' commitment to environmental sustainability, saving millions of books from landfills and promoting literacy by offering affordable reading options. The discussion touches on the challenges and opportunities presented by generative AI, suggesting its potential to revolutionize e-commerce and content creation. Listeners are encouraged to explore ThriftBooks.com to discover a vast selection of used and new books, contributing to environmental sustainability while indulging their passion for reading. --- 
Kunle's Book


Principle 5: Creative Planning and Social Ads this Q4 → Kyra Richards

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