North Star Leaders

Principle Playbook with Robert Wahbe


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Can company culture be engineered as intentionally as a product roadmap - and should it be? In this episode, Lindsay sits down with Robert Wahbe, CEO of Highspot, to explore how purposeful leadership, clear guiding principles, and a bias toward action fuel both performance and purpose. Robert shares how Highspot created a culture that values speed, detail, and humanity - and why having more values, not fewer, might be the secret to making them stick.

You’ll hear them discuss:

  • How Highspot built its culture through 11 guiding principles - and why quantity matters

  • Why vague company values are "great for a poster" but useless in daily decision-making

  • What it means to lead with urgency while still inspiring trust and deep respect

  • How to balance bold innovation with attention to detail - and why those ideas often clash

  • The real reasons product launches fail, and how to close the gap between vision and execution

  • Why constraints drive creativity, and how purpose can act as a powerful constraint

  • How AI powers insight at Highspot by helping companies amplify what works and fix what doesn’t

    Resources:

    Robert Wahbe on the Highspot | LinkedIn

    Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest! | Connect with me on LinkedIn

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    North Star LeadersBy Lindsay Pedersen