We talk to Prior’s head snowboard and ski shaper, Dominic Morin, about the origins of Prior, their philosophy of ski and snowboard shaping, their craziest designs, their new shapes for 19/20, and the legacy of Chris Prior.

TOPICS & TIMES:

• The origins of Prior (2:15)
• Why Prior shapes cores by hand (3:43)
• What’s the craziest custom design you’ve done? (8:08)
• How do your snowboard designs influence Prior’s ski designs? (12:13)
• Why is there a wider variety of snowboard shapes than ski shapes? (15:38)
• The Prior CBC and Husume (20:23)
• The Prior Northwest 110 and 100 (26:06)
• Why Prior has several niche models (31:12)
• How does Prior respond to trends in snowboard shapes? (33:37)
• Chris Prior’s lasting legacy (42:21)

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