Eric is joined this week by good friend and fan favorite guest on the podcast, Andrew Reichert! Andrew is the CEO/Visionary of Birgo Realty and also the author of his new book, "Priorities on Purpose: A Blueprint for Living with Clarity and Focus." Andrew and Eric speak about the importance of intentional planning and prioritizing along with building self-awareness through connection and self-reflection.

Priorities on Purpose from the Episode:

1. Prioritizing with Intentionality - Andrew Reichert emphasized that everyone is already prioritizing something in life—the key is to do so intentionally. His book, Priorities on Purpose, offers a structured system to help individuals align their decisions with what truly matters.

2. The Turning Point: Overcoming Adversity to Find Purpose - Andrew’s wake-up call came through a series of life challenges: expulsion from high school, incarceration, and a cancer diagnosis in his first year of marriage. These experiences forced him to reassess his direction and define his personal operating system for living with clarity.

3. The Rhino Operating System (ROS): A Framework for Alignment - Inspired by business operating systems like EOS, Andrew created the Rhino Operating System (ROS) as a life framework. The rhino symbolizes:

• Resilience – The ability to withstand life’s difficulties, just like a rhino’s thick skin.
• Alignment – Charging forward with purpose instead of aimlessly drifting through life.

4. The Five Components of a Purpose-Driven Life - 

Andrew structured his book around five key principles that create alignment and clarity:

1. Know Yourself (Who Component)
   • Self-awareness is the foundation of success.
   • Uses tools like Predictive Index, Values Index, and self-reflection to uncover strengths and blind spots.
2. Prioritize Purpose (Why Component)
   • It’s not enough to know your purpose—you must actively prioritize it.
   • Suggests assessing priorities by looking at where you spend time (calendar) and money (finances).
3. Pursue Convergence (What Component)
   • Defines convergence as the overlap of:
     • Passion – What excites you.
     • Proficiency – What you’re skilled at.
     • Purpose – What brings meaning to your life.
   • Encourages continual refinement rather than expecting instant clarity.
4. Execute Rhythmically (How Component)
   • Success requires structured execution.
   • Applies 90-day rocks, weekly goals, and daily priorities to create momentum and progress.
5. Optimize Energy (When Component)
   • Energy management is crucial for sustained performance and well-being.
   • Discusses chronotypes (morning vs. night people) and optimizing daily schedules for peak productivity.

Additional Resources: Andrew offers a workbook, an app, and other tools to complement the book. More details can be found at rosjourney.com.

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