In this episode of Founders Future, with host Mishal Saeed, we sit down with Aaron Trahan, CEO and Founder of Performance Mindset Coaching. Aaron shares his journey from leading a $100M business division in his early 20s to becoming a certified OKR expert, helping founder-led businesses and HR executives scale through a proven management operating system. He breaks down his "Big 5" framework for business success—prioritization, communication, focus, execution, and accountability—and explains how his coaching model drives sustainable growth for consumer-facing brands.

Aaron also discusses the challenges of standing out in the crowded coaching industry, his strategies for building trust through authentic storytelling, and his vision for scaling Performance Mindset Coaching in 2025. From leveraging LinkedIn to public speaking and referrals, he reveals how he attracts high-value clients while maintaining a 40% year-over-year revenue growth target. Tune in for actionable insights on leadership, execution, and the future of business coaching.