Prioritization That Works: How to Turn Your Experiment Backlog into Real Wins

If you could wave a magic wand and design the perfect experiment prioritization system, what would it look like? In this Coffee Break episode of The Conversion Podcast, we explore exactly that.

Stephen and Matt dive deep into why prioritization is one of the most overlooked levers for driving conversion program success. They unpack:

• Why traditional impact/ease models fail
• How to make prioritization objective (and bias-proof)
• The power of meta-analysis and the Lever Framework
• How AI-driven prioritization tools like Confidence AI are reshaping the game

Whether you’re running 20 tests a year or 200, this episode gives you a roadmap for testing smarter, learning faster, and driving more impact.

Grab your coffee, this one might just change how you think about your entire experimentation program.

Links we mentioned in the episode:

LeversAI 

Confidence AI 

Newsletter

Levers Framework