4 Keys to the episode...
Invest in people and in technology that are going to save you time
Prioritize by asking “How is this going to make me money?”
Do what you have to do to keep growing
Start where you are and use what you've got!
Click to Tweet:PRIORITIZE BY ASKING “HOW IS THIS GOING TO MAKE ME MONEY?” See: http://www.dougmorneau.com/podcasts/8/
Doug Morneau: Okay, I'm super excited today to be back in the studio. And with me, I've got a friend of mine joining us, Shane Sams. Now, I met Shane and Jocelyn several years ago, in the Philippines, at a very intimate business conference. Today's show, we're going to learn how two teachers went from making $76,000 a year, to earning millions of dollars online.
When Shane and his wife Jocelyn co-founded Flipped Lifestyle, they did that with the belief that society had it all wrong, when it comes to a work/life balance. And they felt that life should come before work. Since the start of their business in 2012, they found a way to spend more time enjoying their family and doing what really matters most.
In just a few short months, they were able to make thousands of extra dollars through an online business. And just a year after they began, surpass a five-figure income. They started Flipped Lifestyle Blog to help other families change their lives, using an online business. They've been featured in Forbes, Huffington Post, Business Insider, and they've been featured on all the Who's Who of business podcasts, including Smart Passive Income, with Pat Flynn; Entrepreneur On Fire, with John Lee Dumas; and the new business podcast with Chris Ducker. So, welcome to the show.
Shane Sams: Hey, Doug. Thanks for having me here. And it's always good to talk to you and catch up.
Doug Morneau: Now, did I miss anything in the introduction?
Shane Sams: Oh, man, there's so much. That was a good intro, though. I hope I can live up to that intro. I will add one thing to our bio. We recently just sold a business, for a seven-figure sum. So that's kind of a feather in our cap we've added recently, to go through that process of exiting a website. That's one of the most recent things we've accomplished in our business.
Doug Morneau: That's really cool. And one of the things I've been following with you online, that's not in your business, is that great new deck you've got looking over the lake on your new property.
Shane Sams: Right. Yeah, man. We got rained out today, but it became a monsoon. So the crew had to go home. But we're about 50%. We're building a 1,000-square-foot deck on the back of our house. And it's going to drop down. We have a 10-acre private lake behind our property. And so, we're going to put a 10 by 20 floating dock out to it, as well, so ... We've got a lot of lumber packed up behind my back door right now.
Doug Morneau: That's super cool. So, today, I was hoping you could share with us a major breakthrough or success that you guys have had, using a specific marketing tactic.
Shane Sams: You know, I think the biggest thing that we realized, Doug when we first really got into ... We quit our jobs pretty quickly. It was about 13 months until we were able to quit our jobs, from the time we started our business. And we were kind of like, doing guerrilla warfare. We were out there digging through Twitter handles, trying to find people that we could identify as our customers. We were finding forums, finding Wikis, we were basically just like, going out there with a shovel, and digging it around. Right?
Doug Morneau: Yeah.
Shane Sams: And the biggest breakthrough that we probably figured out is that you can use your money, instead of your time, to buy tools to find your customers for you. That can be done through ads.