Struggling to decide which features to build next? In this video, we break down the Buy-a-Feature method—a collaborative and strategic way to prioritize product features using limited resources.

Watch as we walk you through:

• What Buy-a-Feature is and when to use it

• How to run the exercise with your team or stakeholders

• A real-world example that shows how decisions are made

• Tips to avoid common mistakes and make better roadmap calls

Whether you’re a product manager, founder, or designer, this method will help you align your team and build what truly matters.