The Business Warrior Within

Prioritize Trust & Relationships in a High-Tech World with Chris Beall

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The Sales Warrior Within | Season 2 Episode 50 - Prioritize Trust & Relationships in a High-Tech World with Chris Beall


Andy Olen is a Business Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.

"Good Selling, Good Leading, Good Living." - Andy Olen

  • The guest on this episode of the show is Chris Beall the CEO of Connect And Sell 

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    • B2B selling involves selling to businesses rather than individuals, and it comes with the challenge of gaining the trust of buyers who are risking their careers and deciding if your products and services are best for their business.

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      • Chris explains that gaining a customer's trust requires getting inside the buyer's head through live conversations.

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        • He discusses the current challenges in the selling environment, including economic conditions, longer sales cycles, and the difficulty of getting live human conversations.

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          • Chris predicts that in the near future, emails from vendors will be assumed to be written by bots, reducing trust and effectiveness.

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            • He emphasizes the need for salespeople to focus on getting to the buyer's ears through conversations rather than relying on written communication.

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              • The key goal of a cold call is to establish trust before trying to convey value and secure a meeting.

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                • Connect And Sell, Chris's company, enables human-to-human conversations by using a combination of brute force and AI to overcome the problem of people not answering the phone.

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                  • His system allows for managing multiple calls simultaneously, providing the ability to load a list from a CRM or a file and initiate conversations with a simple button push.

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                    • Chris shares his story of publishing a book using AI. He did it in record time. The story illustrates the power of AI. Chris encourages salespeople to actively learn and engage with ChatGPT.

                      • Learn more about Chris Beal at ConnectAndSell.com
                      Find Chris' podcast here: Market Dominance Guys
                      Helen Fannucci's sales management book is available here: Love Your Team

                      Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.

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                      The Business Warrior WithinBy Andy Olen
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