JJ Reynolds, Founder and Lead Measurement Strategist at Mediauthentic

In this insightful interview, our host Ann Kraus dives deep into the world of data analytics with the expert JJ Reynolds. They explore the common misconceptions about Google Analytics, emphasizing the importance of taking action on data rather than just analyzing it. Discover how agencies can transform their approach to data to drive meaningful results, capitalize on small improvements, and effectively communicate insights to clients. JJ Reynolds shares practical advice and strategies to make data-driven decisions and achieve success in the digital realm.