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Prioritizing and Developing a Brand
Prioritizing and building a brand is at the heart of fueling the overall growth of an organization. But how do you build a brand when you are still building a customer base? Our guest today has insight into how and when to prioritize brand building when you still have to build the business
Sarah Berg is the Vice President of Marketing at Matic, a company changing the landscape of the insurtech industry by integrating insurance within the home and auto ownership experience. In this episode, Sarah shares her thoughts on building a brand at a growth stage.
Join us as we discuss:
Sarah Berg is the Vice President of Marketing at Matic, a company changing the landscape of the insurtech industry by integrating insurance within the home and auto ownership experience. In this episode, Sarah shares her thoughts on building a brand at a growth stage.
Join us as we discuss:
- What is Matic, and what do they do
- The marketing challenges that Sarah and her team face
- How to create a brand foundation that aligns with a long-term corporate strategy
- The different stages of brand development
- How Matic has approached brand development
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By R.R. Donnelley
4.8
1919 ratings
Prioritizing and building a brand is at the heart of fueling the overall growth of an organization. But how do you build a brand when you are still building a customer base? Our guest today has insight into how and when to prioritize brand building when you still have to build the business
Sarah Berg is the Vice President of Marketing at Matic, a company changing the landscape of the insurtech industry by integrating insurance within the home and auto ownership experience. In this episode, Sarah shares her thoughts on building a brand at a growth stage.
Join us as we discuss:
Sarah Berg is the Vice President of Marketing at Matic, a company changing the landscape of the insurtech industry by integrating insurance within the home and auto ownership experience. In this episode, Sarah shares her thoughts on building a brand at a growth stage.
Join us as we discuss:
- What is Matic, and what do they do
- The marketing challenges that Sarah and her team face
- How to create a brand foundation that aligns with a long-term corporate strategy
- The different stages of brand development
- How Matic has approached brand development