Today, we have a distinguished guest with us, Jeff Pedowitz, who is not only a serial entrepreneur but also a prominent figure in the fields of marketing and sales. He holds the prestigious title of a Forbes best-selling author for his book "F The Funnel," and he has recently released his latest work, "AI Revenue Architect." In addition to his writing achievements, Jeff is a seasoned podcaster, serving as the Host of the CMO Insights Podcast, which boasts over 170 episodes and is currently in its eighth season. Jeff joins Casey Cheshire for an engaging discussion about the significance of conducting genuine conversations, prioritizing the comfort of your guest to showcase them in the most favorable way, and mastering the art of riffing while recording a podcast.

Takeaways:

• Focus on natural, engaging conversations in podcasting, prioritizing the person over a structured list of questions, and letting the dialogue flow organically to create captivating audio content.
• It is important to prioritize the guests in a podcast, relieving oneself from self-imposed pressure, and allowing authentic interactions to take the spotlight.
• Furthermore, prioritize the comfort and natural rapport with the person being interviewed in a podcast, as this leads to a better podcast experience for both the guest and the audience.
• A podcast should be a natural conversation, and while audience size matters, the primary focus should be on delivering good interviews and content. Mistakes are part of the journey, but quality content keeps the show going strong.
• The goal of podcasting is to bring out the natural and authentic personality of each guest, allowing them to be themselves rather than forcing a scripted or artificial persona, even while maintaining a degree of professionalism.
• The responsibility for a good podcast interview lies with the interviewer, not the guest. If the interview goes well, it's a result of effective hosting, and if it doesn't, the blame should be on the interviewer, not the guest.
• Successfully riffing in a podcast interview is about being fully engaged in the conversation and actively listening to the guest, rather than being preoccupied with what to ask next. It's essential to keep the focus on the guest and not make it about the interviewer.
• During podcast interviews, unexpected moments or anecdotes from guests can suddenly make the conversation come alive and become interesting, prompting the interviewer to dig deeper and make the rest of the interview strong and engaging.

Quote of the Show:

• “I started by giving myself permission to not have to be perfect and to just be myself.” - Jeff Pedowitz

Links:

• Twitter: https://twitter.com/JeffPedowitz 
• LinkedIn: https://www.linkedin.com/in/jeffpedowitz 
• The Pedowitz Group Website: https://www.pedowitzgroup.com 
• AI Revenue Architect (Book Link): https://a.co/d/bf414Ut 
• F The Funnel (Book Link): https://a.co/d/83aVyKY 
• The CMO Insights Podcast: https://www.pedowitzgroup.com/cmo-insights 

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
• Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
• Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
• Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
• YouTube: https://youtu.be/pvxbDf-mIyo 

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/