In episode 99, Kat Williford recounts how her brand Pamut has shifted over the years to sustain her and now her team through cross-continental moves, hard times, and new family priorities. Kat puts people first, but doesn’t miss a beat on the creative or the financial aspects of her business either. Hear how her thriving business model works in this episode.

Kat is the owner and designer behind the slow fashion brand Pamut. After completing her BFA in Fashion at the Savannah College of Art and Design and working for years at a mall brand, Kat took a chance and moved to Budapest, Hungary. She rented out a little screenprinting studio and started printing tees, which they then sewed in her apartment. When she moved back to Raleigh, NC in 2016, she expanded upon the concept of custom and made-to-order clothing. Since then, Pamut (which means "cotton" in Hungarian) has grown into a successful small business. Based out of her Raleigh studio, Kat designs beautiful and timeless styles, all made from natural fibers and available in sizes XS-4XL. All Pamut pieces are cut and sewn by the Pamut team in-house.

Has listening to How Fitting helped you create a better fit in your fashion business? Episode 100 of this podcast is coming up and I’m planning a special episode featuring the most notable moments from the 104 guests I’ve had on this podcast so far – plus your story! Click here to tell me about your favorite How Fitting episode and how it has impacted you or your business.

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