We’ve all heard the phrase, “the customer is always right,” and Alex Melvin, CEO of Rural King, gives it a more meaningful definition. Learn how prioritizing giving value to the customer is the best thing you can for your business.

Guest Links:

• Alex's LinkedIn
• Rural King

Credits: Lisa Nichols, Host; Scott Crosby, Executive Producer; Daniel Williams, Recording Engineer; Jenny Heal, Guest Coordinator; Morgan Cochran, Marketing Support