Having Splashup CEO and Founder Nathalie Rafeh join me at the Startups' Roundtable allowed us to discuss the importance of their innovation for retailers and their customers.  As consumers, we understand the benefits of ecommerce personalisation, which can also come with its challenges, namely data privacy.  Splashup focuses on helping retailers find the right balance between collecting and using data to improve the customer experience and respecting their customer's privacy rights. The Splashup story is compelling and timely. I hope you can join us.