Private Brands Today: With Great Opportunity Comes Great Responsibility

The Hartman Group’s latest report, Brand Ambition: Food and Beverage Private Brands & Beyond, describes consumers as more empowered than ever before in demanding that brands—private brands and name brands—meet an expanded and diversified set of needs. In this episode, Doug Baker, Vice President of Industry Relations at FMI—The Food Industry Association, returns to share his perspectives with our own Shelley Balanko, Ph.D., on the role of brands in consumers’ lives, particularly private brands. Listen in as they discuss that while there is a huge upside for private brands today, with great opportunity comes great responsibility. 

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