Proverbs 2:11 NIV

Discretion will protect you, and understanding will guard you.

Separate you private life from your public life.

Come to terms with the fact that as a celebrity you've given up some level of freedom.

However, you must understand that YOU and Your Brand are not the same. Your Brand is a controlled projection of YOU, It Is Not YOU.

You have a life. The brand is a picture of you that you sell. Whether it's an accurate picture or a fake picture is not the point. The fact is that it is only a picture and not the real you.

Anything that has to do with the brand has to be planned.

The brand is a company with only one product; the public image of yourself.